Privacy Policy for TrendSetti.com
We are staunchly committed to protecting and meticulously safeguarding the privacy, confidentiality, and security of personal information relating to our website visitors and service users. This commitment extends across all our operations, systems, and processes.
This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. In this role, we are responsible for maintaining comprehensive oversight of how your personal information is collected, used, and protected throughout our systems.
We may process usage data (“usage data”), which comprehensively includes browser type and version, operating system details, page view timestamps, interaction patterns, scroll depth, time spent on pages, navigation paths, and feature utilization metrics. This information is collected through automated logging systems, cookies, and analytics tools and may include search queries, clicked links, and content engagement patterns. The source of this data is our analytics software and website monitoring tools. We process this information for several important purposes, including improving website performance, enhancing user experience, analyzing trends, and optimizing content delivery, which enables us to deliver personalized content, improve navigation, and enhance site functionality. The legal basis for this processing is our legitimate interests in monitoring and improving our website and services.
We may process account data (“account data”), which comprehensively includes name, email address, telephone number, billing address, purchase history, and account preferences. This information is collected through registration forms, account updates, and purchase processes and may include newsletter subscriptions, saved preferences, and communication history. The source of this data is direct user input during account creation and subsequent interactions. We process this information for account management, order processing, customer support, and service delivery, which enables us to provide personalized services, process transactions, and maintain account security. The legal basis for this processing is the performance of a contract between you and us and our legitimate interests in proper administration.
We may process profile data (“profile data”), which comprehensively includes fashion preferences, style selections, sizing information, wishlist items, and shopping behavior. This information is collected through profile creation forms, preference settings, and behavioral tracking and may include favorite brands, style categories, and product interests. The source of this data is your direct input and interaction with our platform. We process this information for personalizing recommendations, curating content, targeting promotions, and enhancing user experience, which enables us to deliver relevant content, suggest products, and improve service quality. The legal basis for this processing is consent and our legitimate interests in providing personalized services.
Your Rights:
Right to Access: You have the right to request and receive a copy of all personal data we hold about you. This includes the ability to obtain confirmation about what information we process, receive a copy of your personal data, and verify the lawfulness of processing. To exercise this right, you can submit a formal request through our dedicated privacy portal or contact our data protection team directly. We will respond within 30 days and may require government-issued identification, proof of address, and account verification to confirm your identity.
Right to Rectification: You have the right to have inaccurate or incomplete personal data corrected or completed. This includes the ability to update personal information, correct errors in your data, and modify incomplete information. To exercise this right, you can access your account settings or submit a correction request through our support team. We will process your request within 15 days and may require account verification, supporting documentation, and specific details about the information to be corrected.
Right to Erasure: You have the right to request the deletion of your personal data under certain circumstances. This includes the ability to remove account information, delete stored data, and withdraw previous consent for data processing. To exercise this right, you can submit an erasure request through our privacy center or contact our data protection officer. We will process your request within 30 days and may require password confirmation, identity verification, and explicit confirmation of deletion request.
Right to Restrict Processing: You have the right to limit how we use your personal data. This includes the ability to pause data processing, temporarily stop marketing communications, and limit data usage to essential services. To exercise this right, you can modify your privacy settings or submit a restriction request through our dedicated form. We will respond within 15 days and may require account authentication, specific processing activities to restrict, and duration of restriction.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used format and transmit it to another service provider. This includes the ability to download your data, transfer information to other platforms, and receive data in machine-readable format. To exercise this right, you can use our data export tool or submit a portability request through our privacy portal. We will process your request within 30 days and may require two-factor authentication, specific data scope confirmation, and destination service details.Data Processing and Security Measures
Data Types and Processing
We process Service Data which includes login credentials, profile information, and user preferences. This processing involves secure storage, encryption, and analysis, enabling us to personalize your TrendSetti.com experience. For example, in the context of fashion, this includes storing your preferred styles, sizes, and brand preferences. The legal basis for this processing is legitimate interest and contract fulfillment, specifically to provide you with tailored trend recommendations and account functionality.
We process Technical Data which includes device information, IP addresses, browser types, and usage patterns. This processing involves automated collection and analysis, enabling us to optimize site performance and security. For example, in the context of fashion, this includes tracking popular trend categories and peak usage times. The legal basis for this processing is legitimate interest, specifically to maintain and improve our services.
We process Communication Data which includes emails, chat messages, and customer service interactions. This processing involves storage, analysis, and response management, enabling us to provide effective customer support. For example, in the context of fashion, this includes style inquiries and trend-related discussions. The legal basis for this processing is consent and legitimate interest, specifically to address your needs and improve our services.
We process Transaction Data which includes purchase history, payment details, and shipping information. This processing involves secure payment processing and order management, enabling us to fulfill your requests. For example, in the context of fashion, this includes tracking trending product purchases and seasonal buying patterns. The legal basis for this processing is contract fulfillment and legal obligation.
We process Preference Data which includes saved items, browsing history, and style preferences. This processing involves pattern analysis and preference tracking, enabling us to provide personalized recommendations. For example, in the context of fashion, this includes analyzing favorite trends and style combinations. The legal basis for this processing is legitimate interest and consent.
Security Measures
Our comprehensive encryption protocols ensure end-to-end protection of your data, incorporating industry-standard algorithms and regular security updates to maintain data integrity. This includes regular security assessments and penetration testing by qualified professionals.
We implement multi-layered security infrastructure, including advanced firewalls and intrusion detection systems that continuously monitor for and prevent unauthorized access attempts. This infrastructure undergoes regular updates and enhancements.
Access to personal data is strictly controlled through role-based permissions, multi-factor authentication, and detailed access logs. We maintain comprehensive audit trails of all data access and modifications.
Our continuous monitoring systems provide real-time threat detection and automated response protocols, ensuring immediate action against potential security threats.
We maintain comprehensive backup procedures with encrypted offsite storage and regular recovery testing, ensuring data availability and integrity.
All staff undergo regular security awareness training and must comply with detailed data protection protocols, including specific training for handling sensitive data.
International Data Transfers
We may transfer your personal data to countries outside your jurisdiction. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses, Privacy Shield certifications, and Binding Corporate Rules. Each international transfer is conducted under strict protocols that ensure:
– Adequate data protection standards
– Compliant processing procedures
– Enforceable data subject rights
– Effective legal remedies
International transfers are protected by GDPR standards, ISO 27001 certification, and regional data protection laws, ensuring compliance with global privacy regulations. We implement additional measures including:
– Regular compliance audits
– Data protection impact assessments
– Documented transfer mechanisms
– Continuous monitoring procedures
Regarding international transfers, you maintain specific rights including:
– Right to information about transfers
– Right to object to transfers
– Right to withdraw consent
– Right to data protection guarantees
Data Retention
We maintain specific retention periods for different data categories:
Account Information: Retained for the duration of account activity plus 2 years for legal and security purposes
Usage Data: Stored for 12 months to analyze trends and improve services
Transaction Records: Kept for 7 years to comply with financial regulations
Communication History: Maintained for 3 years to support customer service
Technical Logs: Preserved for 6 months for security monitoring
These retention periods are determined by:
– Legal requirements
– Business purposes
– Technical necessities
– User preferences
Special circumstances affecting retention:
– Legal obligations
– Dispute resolution
– Security investigationsCookie Policy for TrendSetti.com
Essential cookies serve fundamental functions for our website’s core operations. These cookies process authentication tokens, security parameters, and session data to enable basic site functionality. For example, in our fashion context, these cookies maintain your shopping cart contents while browsing different style collections and ensure secure checkout processes. We use them specifically for user authentication, security measures, basic site operations, session management, and technical stability.
Functional cookies enhance your browsing experience by remembering your fashion preferences and customizations. They store language preferences, region-specific content settings, and interface customizations to optimize your interaction with our trend collections. For instance, these cookies remember your preferred clothing sizes, style preferences, and favorite designers for a more personalized shopping experience.
Analytics cookies help us understand how visitors interact with our fashion platform. They collect information about page interactions, navigation patterns, feature usage, session duration, and user preferences. This helps us analyze which trending collections receive the most attention and how users engage with our style guides and fashion recommendations.
Performance cookies assess and improve our website’s operation by monitoring site speed, identifying technical issues, optimizing content delivery, analyzing user experience, and tracking system performance. These cookies ensure our fashion lookbooks and trend galleries load quickly and efficiently across all devices.
Cookie Management
You can control your cookie preferences through your browser settings, our cookie consent tool, privacy preferences center, and account settings. We respect your right to choose which cookies you accept.
GDPR Compliance
For EU residents, we implement explicit consent mechanisms, data minimization practices, purpose limitation protocols, storage limitations, and complete processing transparency in accordance with GDPR requirements.
CCPA Compliance
California residents are entitled to know about personal information collected, request data deletion, opt-out of data sales, receive non-discriminatory service, and access their collected information.
COPPA Compliance
For users under 13, we maintain strict age verification requirements, parental consent procedures, limited data collection practices, special protection measures, and comprehensive parental access rights.
Updates and Changes
Our policy management includes regular review procedures, user notifications of significant changes, consent renewal when required, clear change documentation, and continuous compliance monitoring.
Contact Information
For privacy-related inquiries:
Primary Contact: [email protected]
Response Time: Within 48 hours
Verification Required: For data-related requests
Available Support: Privacy concerns, data requests, rights exercise
This policy was created specifically for trendsetti.com and covers all associated services within the fashion industry.